Rich snippet information. How and why to use them

Sorry for the bad audio. Rich snippets testing tool Sample Snippet Code for JCC context: type: Product name: JCC Membership Management Software image: description: JCC blah blah blah.
Ipsum lore mpn: 1662 brand: type: Thing name: Accrisoft Total Software Solution aggregateRating: type: AggregateRating ratingValue: 5.0 reviewCount: 7 offers: type: Offer priceCurrency: USD price: 185.00 priceValidUntil: 2022-02-25 itemCondition: availability: Home Page snippet Basic home page information.
Main logo or image site-wide aggregated reviews.
Brand name.
Site name. context: type: Product name: Tom Barefoot39s Tours image: brand: type: Thing name: Tom Barefoot39s Tours aggregateRating: type: AggregateRating ratingValue: 4.7 ratingCount: 2559 Category Page Category level markup showing category name image aggregated reviews and price ranges. context: type: Product name: Maui Snorkeling Tours image: brand: type: Thing name: Snorkeling Tours aggregateRating: type: AggregateRating ratingValue: 4.8 ratingCount: 463 offers: type: AggregateOffer lowPrice: 35.90 highPrice: 3297.00 priceCurrency: USD Product page Product level markup showing the product name short description image aggregated reviews and starting price.
Also shows the vendors name this site sells other peoples products context: type: Product name: Molokini Signature Deluxe Snorkel image: description: This boat conveniently departs from the beachat the gravel lot in front of the OLD Makena Beac..kena just a twenty minute sail away.
mpn: 1662 brand: type: Thing name: Snorkeling Tours aggregateRating: type: AggregateRating ratingValue: 5.0 reviewCount: 7 offers: type: Offer priceCurrency: USD price: 185.00 priceValidUntil: 2022-02-25 itemCondition: availability: seller: type: Organization name: Makena Boat Charters Event Example context: type: Event name: The Missoula Marathon sponsor: type: Organization name: Run Wild Missoula url: startDate: 2016-07-10T06:00:00 offers: type: Offer url: validFrom: 2015-10-01T00:01:00 validThrough: 2016-01-31T23:59:59 price: 85.00 priceCurrency: USD type: Offer url: validFrom: 2016-02-01T00:01:00 validThrough: 2016-06-14T23:59:59 price: 95.00 priceCurrency: USD type: Offer url: validFrom: 2016-06-15T00:01:00 validThrough: 2016-07-09T23:59:39 price: 125.00 priceCurrency: USD description: The Missoula Marathon course is flat fast USATF certified and a Boston Qualifier! The marathon course does have a significant hill at the...ss in the 2016 Full and Half Marathon. location: type: Place name: Missoula MT url: address: type: PostalAddress addressLocality: Missoula addressRegion: MT hasMap:

Источник: rutube.ru