Bull Ring Shopping Centre 1965 Birmingham Promotional Film

The film was made by the Bull Ring Centres developers John Laing Son the firm behind the M1 motorway construction and Coventry Cathedral who had established their own in-house film unit in the 1950s.
It intended to lure not prospective shoppers but the town planners and government officials who might stump up the cash for such grandiose civil engineering projects.
Despite the films relentless optimism Birminghams first Bull Ring centre dated quickly: plans for a re-design were being circulated not twenty years after completion.
Its replacement finally opened in 2003. This bright and breezy promotional film explores every concrete corner of Birminghams original mega-mall from planning and construction to the sites official opening attended by Prince Philip.
Shopaholics nostalgists and fans of Brutalist architecture alike may marvel at the malls serene arcades continental cafes and modern piazzas - a vision of modernity in concrete and piped muzak.

Источник: rutube.ru