In this episode of the Duct Tape Marketing Podcast I interview Carmine Gallo.
Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs.
He is a Harvard instructor CEO communication coach and keynote speaker known for transforming leaders.
Hes the author of a new book were talking about called The Bezos Blueprint: Communication Secrets of the Worlds Greatest Salesman.
Key Takeaway:
What fueled Amazons astonishing growth? Effective clear communication.
Jeff Bezos turned a bold idea into the worlds most influential company a brand that likely touches your life every day.
As a student of leadership and communication he learned to elevate the way Amazonians write collaborate innovate pitch and present.
He created a scalable model that grew from a small team in a Seattle garage to one of the worlds largest employers.
Carmine Gallo joins me in this episode to reveal the communication strategies that Jeff Bezos pioneered to fuel Amazons growth.
Questions I ask Carmine Gallo:
1:09 Why did you choose Bezos to focus your book on?
5:27 You start off the book with Simple is the new superpower.
Is this the premise of the book and can you break down this idea?
9:26 Would you say that this is a writing book?
9:59 You break the book into three parts.
The first part is about discovering why strong writing skills are more essential than ever can you unpack that idea?
15:04 Part two talks about story building and story structure.
How do you feel like this book will bring structure to the conversation?
17:25 Part three then is about delivery.
Can you talk through this idea and how to deliver with impact?
21:09 Can you unpack the Day One concept?
22:58 Where can people pick up a copy of your book and connect with you?
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Источник: rutube.ru